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Nerve Centre KPIs · Audit Profile · Sentiment Settings Verifies site indexing coverage, low-CTR pages, mobile usability, structured data (rich results), and sitemap submission health.

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What this audit checks

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Indexing & coverage

  • Indexed pages count vs prior period
  • URLs not indexed / discovered-not-crawled / soft-404
  • Canonical mismatches

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Search performance

  • Low-CTR pages with high impressions (title/meta mismatch)
  • Top queries by position drift

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Mobile usability

  • Mobile-friendly-test failures
  • Mobile usability errors on revenue-bearing pages

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Rich results & structured data

  • Product / Article / FAQ schema errors
  • Rich-results items lost vs prior period

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Sitemap health

  • Sitemap submission errors per submitted sitemap
  • Sitemap last-submitted recency

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Cross-channel

  • Branded queries with paid spend ranking 1-3 organically (cannibalisation)
  • Indexed pages with slow LCP (Core Web Vitals × GSC overlap)

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Behaviour, funnel & acquisition

  • Engagement quality on organic landing pages (bounce rate, session duration, pageviews per session)
  • Organic funnel conversion and cart abandonment (session conversion, goal completions)
  • Acquisition mix from organic search (users, new vs returning, top pages, top traffic sources)

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Data sources

  • POST https://www.googleapis.com/webmasters/v3/sites/{site_url}/searchAnalytics/query - Per-query / per-page clicks, impressions, CTR, position
  • GET https://www.googleapis.com/webmasters/v3/sites/{site_url}/sitemaps - List submitted sitemaps + warnings/errors per sitemap
  • POST https://searchconsole.googleapis.com/v1/urlInspection/index:inspect - Per-URL index status + mobile-usability + structured-data verdicts
  • POST https://searchconsole.googleapis.com/v1/urlTestingTools/mobileFriendlyTest:run - Mobile-friendly test + issue list