Rich Results CTR shows how well your enhanced listings (price, rating, FAQ, breadcrumb snippets) convert impressions into clicks, compared across items. Higher CTR means your structured-data investment is earning attention in the SERP. Read it alongside the error and impressions cards to confirm the enhancements are actually rendering.
What it tracks
This card reports Rich Results CTR, compared across items: the click-through rate (clicks divided by impressions) for listings that appeared with an enhanced search appearance, broken down by appearance type so you can see which rich result earns the strongest engagement. It draws on the Search Console Performance data filtered by search appearance, where impressions and clicks are attributed to the enhanced listing rather than a plain blue link. Use it to judge whether the structured data you ship (Product price and rating, FAQ accordions, breadcrumbs) is paying back in clicks, and to spot an appearance type whose CTR is sliding because the enhancement has stopped rendering.Reconciling against the source
Cross-check in Search Console under Performance on Search, with the Search Appearance filter applied, comparing clicks, impressions and CTR per appearance type; the Search Analytics API with theSEARCH_APPEARANCE dimension returns the same figures. Note Search Console data is typically 2 to 3 days delayed, rare queries are anonymised, and tables cap at 1,000 rows.