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Card class: Non-Hero • Category: Keyword Performance

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At a glance

Query Intent Classification groups the search queries your site appears for by the intent they signal (informational, navigational, commercial, transactional) and shows each group’s share as a pie chart. It tells content and SEO teams what searchers actually want when they reach you, and whether your page mix matches that demand.

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What it tracks

The card takes the query strings from Google Search Console Search Analytics, classifies each by intent, and reports the share of each intent class. Source detail: “Query Intent Classification, shown by share.” Intent is inferred from query language (question words and “how to” lean informational, brand and site names lean navigational, “buy”, “price” and “discount” lean transactional, “best” and “vs” lean commercial-investigation). The split is a strategic mirror: a catalogue-heavy site that finds 70% of its query share is informational is attracting researchers, not buyers, and may need transactional landing pages or sharper product snippets. A healthy balance depends on your model, so read this share alongside Question Queries, Informational Queries and Ranking by Intent to see not just what intent you attract but how well you rank for each.

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Reconciling against the source

Google Search Console has no native intent dimension, so there is no like-for-like view to reconcile against. The closest check is to export the Queries table from Performance on Search results and eyeball the intent split yourself; remember the UI caps at 1,000 rows, anonymises rare queries, and lags 2 to 3 days, and that intent classification is a heuristic, so exact shares are directional rather than definitive.

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Tracked live in Vortex IQ Nerve Centre

Query Intent Classification is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.