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Card class: Non-HeroCategory: AI Search Trends

At a glance

Question Queries is a table of the question-shaped searches (who, what, when, where, why, how, can, does, is) that earn your site organic impressions and clicks in Google Search Console. It is the clearest read of informational, answer-seeking demand, the kind of query that increasingly feeds AI overviews and zero-click answers, so it tells content and SEO teams where helpful, question-led content could win visibility.

What it tracks

The detail backing this card is “Question Queries, broken down by row.” We pull your query set from the Search Console Search Analytics API (searchanalytics.query with the query dimension) for the selected period, then filter to queries that begin with or contain interrogative patterns (who, what, why, how, when, where, which, can, do, does, is, are). Each row reports the question query alongside its clicks, impressions, CTR and average position, so you can see which questions you already rank for and which earn impressions but few clicks (a content or rich-result gap). Because these are explicitly answer-seeking searches, the table is a practical brief for FAQ content, how-to guides and structured-data eligibility. It carries no time-window badge or alert; it is a read-and-act exploration card you scope to the dashboard date range.

Reconciling against the source

Cross-check in Search Console → Performance → Search results, open the Queries tab and filter queries by a “Custom (regex)” pattern such as ^(who|what|why|how|when|where|which|can|do|does|is|are)\b. Note Search Console data is typically 2 to 3 days delayed, omits rare (anonymised) queries, and the UI caps at 1,000 rows, so the long tail of questions is partly invisible to both views.

Tracked live in Vortex IQ Nerve Centre

Question Queries is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.