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Card class: Non-HeroCategory: Top Queries & Pages

At a glance

Clicks by Device splits your organic-search clicks across the trailing 30 days into mobile, desktop and tablet, shown as a share (pie) of the total. Most ecommerce search traffic is mobile-first, so this card tells SEO teams whether the device mix matches expectations and whether one device is under-performing relative to where it should be.

What it tracks

The card queries the Search Console Search Analytics API with the device dimension and the clicks metric over the trailing 30 days (30D), then draws each device’s share of total clicks. Google reports three device categories: MOBILE, DESKTOP and TABLET. The mix is diagnostic: if your site’s analytics say 70% of buyers shop on mobile but only 45% of your organic clicks are mobile, you may have a mobile ranking, snippet or usability gap holding back mobile discovery. A sudden shift in the split (mobile share falling week on week) often signals a mobile-specific regression, for example a mobile rendering issue, a mobile usability error, or a Core Web Vitals problem that hits mobile rankings first. Pair the click split with the device-level CTR and position cards to tell apart “fewer mobile impressions” from “same impressions, worse mobile CTR”.

Reconciling against the source

Rebuild this in Google Search Console under Performance → Search results by opening the Devices tab, which lists clicks, impressions, CTR and position per device for the same 30-day range. GSC data is typically 2 to 3 days delayed and anonymises clicks on rare queries, though the device-dimension totals are not subject to the 1,000-row query cap. See CTR by Device, Mobile vs Desktop and Position by Device for the matching device splits.

Tracked live in Vortex IQ Nerve Centre

Clicks by Device is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.