At a glance
Queries with Highest CTR ranks the search queries that turn the largest share of their impressions into clicks, drawn as a horizontal bar chart over the selected period. It surfaces the terms where your title and snippet are pulling their weight hardest, the language and framing worth replicating across weaker-performing queries.
What it tracks
The card reads clicks, impressions and the derived CTR (clicks divided by impressions) per query from Google Search Console Search Analytics, then ranks queries by CTR descending. Sourcedetail: “Queries with Highest CTR, compared across items.” CTR is shown as a percentage. Read it with care: branded queries and very long-tail terms naturally sit at the top because intent is precise and competition is thin, so a 60% CTR on your own brand name is expected, not a win to celebrate. The actionable signal is a high CTR on a non-branded query, which tells you the snippet framing works and the same pattern can be applied to siblings such as CTR Opportunity Queries and Low CTR / High Impressions, where high-impression terms are leaving clicks on the table. Filter out brand terms via Branded vs Non-Branded to focus on patterns you can replicate.