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Card class: Non-HeroCategory: Geographic SEO

At a glance

Country Position Comparison charts your average Google Search position side by side across countries. It tells SEO teams which markets you rank strongly in and which lag behind, so you can prioritise the territories where a small ranking gain would unlock the most organic clicks. Lower positions are better (position 1 is the top result).

What it tracks

This card compares Country Position Comparison across items, where each item is a country and the bar is that country’s average position in Google organic search. The figures come from the Search Console Performance report with the Country dimension and the Average position metric enabled, surfaced through the Search Analytics API (dimensions: ["country"]). Average position is the mean ranking of your site across all impressions in that market, so a country sitting at 4.2 is, on average, near the top of page one, while one at 18.6 is generally on page two. Comparing markets exposes geographic strength and weakness: a home market ranking at 3 and an export market ranking at 22 points clearly to where localised content, backlinks or hreflang work would pay off. Read it together with the per-country click and CTR breakdowns, because a strong position only matters when it is converting impressions into clicks.

Reconciling against the source

Cross-check against Search Console, Performance, Search results, the Countries tab, with Average position enabled for the same date range. Note GSC data is typically 2 to 3 days delayed, average position is impression-weighted (not a simple rank), rare queries are anonymised, and both the UI and API cap at 1,000 rows.

Tracked live in Vortex IQ Nerve Centre

Country Position Comparison is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.