At a glance
Ranking by Intent is a grouped-bar view of your Google Search Console average position broken down by search intent: informational, navigational, commercial and transactional. It shows whether you rank best for people researching, people looking for you by name, people comparing options, or people ready to buy, so SEO and content teams can see which stage of the journey their organic presence actually owns.
What it tracks
The detail backing this card is “Ranking by Intent for the selected period.” We pull queries and their impression-weighted average position from the Search Console Search Analytics API (searchanalytics.query with the query dimension) for the chosen date range, classify each query into an intent bucket using language patterns (for example “how to” and “what is” signal informational; “buy”, “price”, “discount” signal transactional; “best”, “vs”, “review” signal commercial; brand and URL-like terms signal navigational), then plot the average position per bucket as grouped bars. A strong transactional bar with a weak commercial bar, for instance, says you convert people who already want you but lose the comparison shoppers upstream. The card carries no time-window badge or alert; it is a diagnostic you scope to the dashboard date range and read alongside the intent and ranking siblings.