At a glance
Title/Meta Optimisation Candidates lists the pages most worth rewriting for click-through rate: results that earn plenty of impressions but a weaker CTR than their average position would predict. A rewritten, more compelling title tag and meta description can lift clicks without needing a single ranking gain, which makes this one of the fastest wins in organic search.
What it tracks
This card reads the Search Console Performance report by page and ranks pages as rewrite candidates, broken down row by row, as thedetail describes: “Title/Meta Optimisation Candidates, broken down by row.” Each row pairs a page’s impressions, clicks, CTR and average position from the Search Analytics API. The candidates are the pages with high impressions and an average position strong enough that more clicks should be on the table, yet a CTR that lags the typical rate for that position. That gap is the tell-tale sign that the snippet itself (the title tag and meta description Google shows in the result) is underselling the page, rather than the page ranking too low. The action is editorial, not technical: rewrite the title and meta description to match search intent, lead with the benefit, and avoid truncation. Pair this card with CTR Opportunity Pages and Low CTR High Impressions to confirm the opportunity, and with CTR by Position Bucket to see what a healthy CTR looks like at each position.