At a glance
CTR Opportunity Queries is a ranked table, broken down by row (one query per row), of search terms whose click-through rate falls short of the CTR expected for their average position. Each row carries impressions, position, actual CTR, expected CTR and the estimated recoverable clicks, turning the abstract “improve your CTR” advice into a query-by-query target list sorted by upside.
What it tracks
The card reads Google Search Console Search Analytics data with thequery dimension (clicks, impressions, average position) and compares each query’s actual CTR against the expected CTR for its position band. Opportunity is sized as impressions × (expected CTR − actual CTR), the clicks the query forfeits at its current ranking. Because it is query-level, it tells you which exact search intents your snippet is failing to capture, which is more actionable than a page-level view when one URL ranks for many queries: you can tune the title and meta description (or add structured data to win a richer search appearance) toward the highest-opportunity intents. It is the query-dimension twin of CTR Opportunity Pages; pair it with Branded vs Non-Branded so you do not chase CTR on branded terms that already convert, and with CTR by Position Bucket for the benchmark behind each expected-CTR figure.