Rich Results Impressions counts how often your listings appeared with an enhanced search appearance (price, rating, FAQ, breadcrumb), compared across items. A fall in impressions for an appearance type usually means the enhancement has stopped qualifying. It is the volume signal that sits underneath Rich Results CTR.
What it tracks
This card reports Rich Results Impressions, compared across items: the number of times your pages were shown in the SERP with an enhanced appearance, broken down by appearance type. It draws on Search Console Performance data filtered by search appearance, attributing impressions to the enhanced listing rather than the plain result. Track it to confirm that your structured data is winning SERP features at scale, and to catch a sudden drop in enhanced impressions, which typically signals that an enhancement type has become ineligible (for example after a structured-data error) rather than a change in raw demand.Reconciling against the source
Cross-check in Search Console under Performance on Search with the Search Appearance filter, reading impressions per appearance type; the Search Analytics API with theSEARCH_APPEARANCE dimension returns the same figures. Search Console data is typically 2 to 3 days delayed, rare queries are anonymised, and tables cap at 1,000 rows.