At a glance
CTR by Country shows the click-through rate of your organic-search results in each market. It tells SEO and content teams where your titles and meta descriptions are persuading searchers to click and where they are not, so you can rewrite snippets for the markets that are leaking impressions. CTR is clicks divided by impressions, expressed as a percentage.
What it tracks
This card reports CTR by Country, one bar per market, where CTR is clicks divided by impressions for that country in Google organic search. The figures come from the Search Console Performance report with the Country dimension and the CTR metric enabled, surfaced through the Search Analytics API (dimensions: ["country"]). A country with high impressions but low CTR is a snippet problem (your result shows but is not compelling at the current ranking), while a high-CTR market shows your titles and descriptions resonate there. Because CTR is sensitive to position, read it alongside the country position and impressions breakdowns: a low CTR caused by deep rankings is a ranking problem, whereas a low CTR at strong positions is a copy-and-snippet problem worth a localised rewrite.