At a glance
Top Queries by Impressions ranks the search terms that generated the most impressions for your site in Google Search, ordered high to low as a horizontal bar chart. Impressions are appearances in the results, not clicks, so this card shows where Google thinks you are relevant and how visible you are, even when nobody has clicked yet. Read it as your visibility surface: the demand you are being shown for, which is the raw material every CTR and ranking card then works on.
What it tracks
The card pulls thequery dimension from the Search Console Search Analytics API, sums impressions per query for the selected period, and returns the highest-volume terms. An impression is counted each time a result for your site appears in Search, subject to Google’s own scroll and visibility rules (for results far down the page, the impression is only logged when the user scrolls them into view). Branded terms (your own name and product names) usually dominate the top of this list for established sites; a healthy non-branded presence further down is the sign of genuine discovery demand. Pair it with Top Queries by Clicks to see which of these high-visibility terms actually earn traffic, with CTR Opportunity Queries to find high-impression terms with weak click-through, and with Branded vs Non-Branded to understand the brand-versus-discovery split. Movement at the top of this list usually precedes movement in Total Impressions.