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Card class: Non-HeroCategory: CTR Optimisation

At a glance

CTR by Position Bucket groups your Search Console impressions into average-position bands (for example 1, 2 to 3, 4 to 5, 6 to 10, 11 to 20, 21+) and plots the blended click-through rate for each band. It rebuilds the familiar organic “click curve” from your own data, so you can see whether a position-3 page is earning a position-3 CTR or quietly under-performing the band it sits in.

What it tracks

The card pulls clicks, impressions and position from the Google Search Console Search Analytics API, assigns every page-or-query row to a position bucket by its average position, then computes clicks ÷ impressions for each bucket. The result is your site’s empirical click curve: clicks fall away steeply as average position drops, so position 1 typically earns multiples of the CTR seen at positions 6 to 10. The diagnostic value is the gap between a bucket’s CTR on your site and the CTR you would expect for that band. A bucket sitting well below its expected curve points to weak snippets, SERP features (such as rich results, ads or People Also Ask) pushing your blue links down the fold, or intent mismatch. Use this card as the benchmark layer behind CTR by Page and the CTR Opportunity Queries list, and read it next to Average Position so you know which band each page belongs to.

Reconciling against the source

Search Console has no native position-bucket view, so the closest reconcile is to export the Performance report (Queries or Pages tab) with Position and CTR enabled, then bucket by position yourself in a spreadsheet. Match property, Web search type and date range. Bear in mind average position is itself an impression-weighted average, Search Console data lags 2 to 3 days, rare queries are anonymised, and both UI and per-query export cap at 1,000 rows.

Tracked live in Vortex IQ Nerve Centre

CTR by Position Bucket is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.