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Card class: Non-HeroCategory: Geographic SEO
Where in the world is Google showing your pages? This is the map of your organic visibility by market, the first place to spot a region quietly slipping or a new market quietly growing.

At a glance

Impressions by Country is a bar chart of organic-search impressions split by the searcher’s country for the selected period. It tells you which markets see your pages in results and in what proportion, the geographic foundation for read every other organic metric. Use it to confirm your visibility is concentrated where your business actually sells, and to catch a single-market collapse that a global total would hide. It is a breakdown view, not an alert.

What it tracks

The card reads country-dimensioned rows from the Search Console Search Analytics API (dimensions: ["country"]) for the selected period and charts impressions per country, ranked highest first. Country is determined by Google from the searcher’s location, not by the language of the page or the searcher. Because impressions move before clicks (see Impressions Trend), a falling bar for a key market is an early signal that rankings or indexing have shifted in that region specifically, which a property-wide total can mask. Read it alongside CTR by Country and Position by Country to tell a visibility problem from a snippet or ranking problem, and against Clicks by Country to see which markets actually convert appearances into visits. For market-over-market movement use Country Growth.

Reconciling against the source

Rebuild this in Performance → Search results: open the Countries tab with the Impressions metric enabled. Note that Search Console data lags 2 to 3 days, anonymises rare queries (so small markets may be understated), and lists at most 1,000 countries-and-regions rows, which is rarely a constraint at country level but can clip the long tail of low-volume territories.

Tracked live in Vortex IQ Nerve Centre

Impressions by Country is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.