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Card class: Non-HeroCategory: CTR Optimisation

At a glance

CTR by Device breaks your organic-search click-through rate down by device: mobile, desktop and tablet. It tells SEO and content teams whether your snippets perform differently by screen, so you can fix a mobile result that ranks well but underperforms on clicks. CTR is clicks divided by impressions, expressed as a percentage.

What it tracks

This card reports CTR by Device, one bar each for mobile, desktop and tablet, where CTR is clicks divided by impressions for that device in Google organic search. The figures come from the Search Console Performance report with the Device dimension and the CTR metric enabled, surfaced through the Search Analytics API (dimensions: ["device"]). Device CTR gaps are common: a result can read cleanly on desktop yet have its title truncated on mobile, where shorter snippets and rich results crowd the screen. With most ecommerce traffic now mobile-first, a weak mobile CTR at a strong mobile position is a direct, fixable loss of organic clicks. Pair it with the device position and clicks breakdowns to separate a ranking issue from a snippet issue per device.

Reconciling against the source

Cross-check against Search Console, Performance, Search results, the Devices tab, with CTR enabled for the same date range. Note GSC data is typically 2 to 3 days delayed, rare queries are anonymised, and both the UI and API cap at 1,000 rows.

Tracked live in Vortex IQ Nerve Centre

CTR by Device is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.