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Card class: Non-HeroCategory: Page SEO Performance
A grouped-bar view that splits organic clicks, impressions, CTR and position by page type (category, product, blog, guide, home), so you can see which templates carry your search performance.

At a glance

Performance by Page Type groups your Search Console page-level data into template buckets and charts them side by side, so SEO and content teams can see at a glance whether category pages, product pages, blog posts or guides are winning organic search. It turns a flat list of URLs into a structural read on your site, telling you where the search visibility actually lives and where a template is underperforming.

What it tracks

The card shows Performance by Page Type for the selected period. It takes the page-level organic data from the Search Console Performance report (clicks, impressions, CTR and average position by page) and groups URLs into page-type buckets using their path pattern, then renders each bucket as a grouped bar. The value is comparative: a template that earns most of your impressions but a weak CTR is a title-and-meta opportunity, while a template with strong position but few impressions is a content-coverage gap. There is no fixed alert on this card; use it to decide where to invest effort, then drill into the relevant page-level tables such as Top Pages by Clicks or Pages Gaining Traffic.

Reconciling against the source

Reconcile against Search Console → Performance → Pages, filtering by URL path (for example by adding a “URLs containing /product/” filter) to isolate each page type. Bear in mind GSC data is typically 2 to 3 days delayed, rare queries are anonymised, and the page list is capped at 1,000 rows, so very long-tail templates may be under-represented in the raw export.

Tracked live in Vortex IQ Nerve Centre

Performance by Page Type is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.