Plenty of eyeballs, almost no clicks. These are the pages Google already trusts enough to surface, but whose title, snippet, or search intent is failing to convert appearances into visits.
At a glance
High Impressions / Low Clicks is a scatter of pages plotting impressions against clicks for the selected period. Pages sitting high on impressions but low on clicks are your biggest CTR opportunities: Google is already serving them, so the fix is usually a sharper title tag or meta description, or better alignment with the searcher’s intent, rather than new rankings. It is a diagnostic view, not an alert.
What it tracks
The card reads page-level rows from the Search Console Search Analytics API (dimensions: ["page"]) for the selected period and plots each page by its impressions (x) against its clicks (y). Pages in the high-impression, low-click quadrant are surfaced often but rarely clicked, which points to a title or meta-description mismatch with intent, a weak SERP snippet, or a strong competing result above you. Because clicks depend heavily on ranking position, read this card next to CTR by Position Bucket: a low CTR is only an opportunity if the page already ranks high enough to deserve more clicks. Pairing it with CTR Opportunity Pages and Title/Meta Optimisation Candidates turns the scatter into a prioritised work list. The two-step companions are CTR by Page and Top Pages by Impressions.