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Card class: Non-Hero • Category: Search Appearance

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At a glance

Search Appearance Types splits your organic presence by the special search features your results showed up in (for example videos, FAQ rich results, product snippets, AMP, or plain web listings), expressed as a share of the total. It answers “which rich-result and feature types are actually carrying our impressions and clicks?” so content and SEO teams can see where structured data is paying off and where it is not.

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What it tracks

This card reads the Search Console Performance report’s Search Appearance dimension and renders each appearance type as a slice of a pie, so you can see relative share at a glance. The detail source is “Search Appearance Types, shown by share.” Each appearance type corresponds to a Search Console enhancement or feature category, for example Videos, FAQ, Product snippets, Merchant listings, Review snippets, Sitelinks search box, or Web (the default listing). The Search Appearance dimension only populates rows once a result has genuinely qualified for and appeared in that feature, so it is a reliable read of which structured-data investments are live in the wild rather than which you have merely marked up. Use it to confirm that the rich-result types you have implemented are actually earning impressions, and to spot features you could pursue. Pair it with Rich Results Performance and Rich Results Errors to connect share to quality and eligibility, and with Search Appearance Trend for movement over time.

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Reconciling against the source

Confirm in Search Console → Performance → Search results, then add the Search Appearance filter or open the Search Appearance tab to see the same per-type breakdown. Note that Search Console data is typically 2 to 3 days delayed, rare queries are anonymised, and the UI caps tables at 1,000 rows, so very long-tail appearance types may differ slightly from the API-backed share shown here.

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Tracked live in Vortex IQ Nerve Centre

Search Appearance Types is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.