High-LTV accounts whose order cadence has lapsed beyond their normal pattern. Early-warning churn list.
At a glance
| What it counts | Customers with normal order cadence who have lapsed >2x their typical interval. Each row: Customer, LTV, normal cadence (days), days since last order, suggested action. |
| Tax treatment | n/a (signal). |
| Currency | Reporting Currency for LTV. |
| Time window | 90D |
| Alert trigger | any high-LTV silent >2x cadence |
| Roles | owner, finance |
Calculation
Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
US distributor: 8 high-LTV accounts (14.2M. Sales team to assign account managers immediately.Sibling cards merchants should reference together
| Card | Why pair |
|---|---|
| Top B2B Accounts | Highest LTV concentration. |
| Active Customers | Total active. |
| Top Customers | Top revenue list. |
Reconciling against the vendor’s own dashboard
Where to look in Business Central: BC does not natively flag churn. Common Data Service / Dynamics 365 Sales (CRM) is where churn intelligence lives if the merchant has it. Why may differ:| Reason | Direction | Why |
|---|---|---|
| Cadence definition | Either | Card uses 90D rolling avg; CRM may use different |