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Metrics type: Supporting MetricsCategory: Ecommerce Platform
High-LTV accounts whose order cadence has lapsed beyond their normal pattern. Early-warning churn list.

At a glance

Calculation

Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

US distributor: 8 high-LTV accounts (1M+LTV)silentfor>2xnormalcadence.TotalatriskLTV:1M+ LTV) silent for >2x normal cadence. Total at-risk LTV: 14.2M. Sales team to assign account managers immediately.

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in Business Central: BC does not natively flag churn. Common Data Service / Dynamics 365 Sales (CRM) is where churn intelligence lives if the merchant has it. Why may differ: Cross-connector reconciliation: If Dynamics 365 Sales is connected, pair with CRM-side activity signals.

Known limitations / merchant FAQs

LTV threshold for “high-LTV”? $100K cumulative by default; configurable. Cadence definition? Average days between Sales Invoices over rolling 12 months. Common Data Service link? If Dynamics 365 Sales is connected, churn signals can include CRM activity.

Tracked live in Vortex IQ Nerve Centre

Customer Churn Signals is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Dynamics 365 and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.