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Metrics type: Supporting MetricsCategory: Ecommerce Platform

At a glance

Calculation

Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

US distributor: 84 Return Orders this 30D vs 72 prior (+17%). Just below 20% alert. Investigate which SKUs cluster in returns.

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in Business Central:
Sales > Return Orders list filtered to date
Why may differ: Cross-connector reconciliation: shopify.refund_count for DTC subset.

Known limitations / merchant FAQs

Healthy return rate? B2B: 1-3%. DTC apparel: 15-25%. Electronics: 5-10%. Returns vs Sales Credit Memos? A Return Order generates a Sales Credit Memo at posting. This card counts the Return Order document; Sales Credit Memo Value counts dollars.

Tracked live in Vortex IQ Nerve Centre

Returns Count is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Dynamics 365 and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.