At a glance
| What it counts | Distinct Customer No. with at least one Posted Sales Invoice in window. |
| Tax treatment | n/a. |
| Currency | n/a. |
| Time window | 30D |
| Alert trigger | - |
| Roles | owner, finance |
Calculation
Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
US distributor: 482 active customers in 30D. Compared to 1,420 total customers in BC, 34% activation rate. Drives ABM and reactivation campaigns.Sibling cards merchants should reference together
| Card | Why pair |
|---|---|
| Top Customers | Top of the active list. |
| Customer Churn Signals | Customers stopping. |
| Average SO Value | Per-active-customer revenue. |
Reconciling against the vendor’s own dashboard
Where to look in Business Central:Customer List > Statistics Power BI > Sales Insights > Active Customers tileWhy may differ:
| Reason | Direction | Why |
|---|---|---|
| Multi-Company aggregation | Card sums distinct |