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Metrics type: Card

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At a glance

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Calculation

Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

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Worked example

US distributor: 482 active customers in 30D. Compared to 1,420 total customers in BC, 34% activation rate. Drives ABM and reactivation campaigns.

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Sibling cards merchants should reference together

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Reconciling against the vendor’s own dashboard

Where to look in Business Central:
Customer List > Statistics Power BI > Sales Insights > Active Customers tile
Why may differ: Cross-connector reconciliation: shopify.unique_customers for DTC.

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Known limitations / merchant FAQs

Activation rate benchmark? B2B: 25-50% monthly. DTC: typically much higher. Multi-Company: same customer in two Companies counted twice? By Customer No. dedup; once per workspace. Inactive customers: how to reactivate? Pair with Customer Churn Signals.

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Tracked live in Vortex IQ Nerve Centre

Active Customers is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Dynamics 365 and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.