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Card class: Non-HeroCategory: Payment Gateway

At a glance

Average successful transaction value across Helcim rails (Helcim Online + Smart Terminal + Recurring + virtual terminal). The denominator-aware reading of revenue: useful when total volume is steady but ticket size is drifting up or down.
What it countsSUM(amount WHERE status='APPROVED' AND type IN ('purchase','capture')) ÷ COUNT(*) over the window, per currency.
API endpointGET /v2/card-transactions on Helcim API v2.
Pricing modelHelcim’s interchange-plus markup is per-transaction (flat fee + percentage). Average ticket size affects effective rate: smaller tickets pay disproportionately more in per-transaction fees, larger tickets pay less. A drifting average ticket therefore shifts your effective rate even if interchange-plus terms haven’t changed.
CurrencyPer-currency, no FX. CAD-only, USD-only, or both displayed separately. A CAD merchant accepting USD will see CAD avg and USD avg as separate rows.
RefundsRefunds excluded from numerator and denominator.
DisputesDisputes still included (the original capture was successful).
Failed / declinedExcluded. Only APPROVED rows count.
3DS abandonsExcluded (those captures never completed).
ChannelsOnline + POS + Recurring blended. POS and recurring typically pull the average up (POS tickets tend to be larger for retail; recurring is fixed-amount); pure-online may pull it down depending on category. The per-channel split lives in hel_top_payment_methods.
Time window30D vsP (default).
Alert trigger±20% move vs prior period (move in either direction is flag-worthy).
Rolesowner, finance, operations

Calculation

Calculated automatically from your Helcim data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of Average Transaction for a typical merchant on Helcim. The card reports the current period value alongside a comparison against the previous period. Direction matters: rising values may be healthy or concerning depending on the underlying metric. Cross-reference the siblings below to triangulate cause when the value moves outside expected range. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

CardWhy merchants reach for it
hel_total_transactionsVolume sibling: Total Transactions.
hel_total_volumeVolume sibling: Total Volume.
hel_volume_trendVolume sibling: Volume Trend.
hel_avg_settlement_daysSettlement sibling: Avg Settlement Time (days).
hel_chargeback_rateRefunds & Disputes sibling: Chargeback Rate.

Reconciling against the vendor’s own dashboard

Where to look in Helcim’s own dashboard: The Helcim dashboard surfaces this metric (or its components) under the relevant report section. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. Why the Vortex IQ value may legitimately differ:
ReasonDirectionWhat to do
Period boundary. Vortex IQ uses 30-day rolling by default; vendor dashboards may use calendar periods.VariableMatch the period range.
Time zone. Vendor uses account time zone; Vortex IQ aligns to merchant reporting time zone.MarginalConfirm time zone match.
Filter scope. Profile-level filters (channel, B2B, test orders) may narrow the Vortex IQ view.VariableMatch filter settings.
Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Average Transaction update? The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. Q: Why does my Helcim dashboard show a different number? The most common reasons are period-boundary differences (Vortex IQ uses 30-day rolling vs vendor’s calendar months), time-zone alignment, and filter scope (profile-level vs vendor’s all-account view). Match these settings before assuming a real divergence. Q: How does Average Transaction relate to other volume metrics? Track this card alongside the siblings listed above to build a complete picture. Single-metric reads can mislead; the diagnostic value is in the cross-reference. Q: Can I customise the alert threshold? Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default.

Tracked live in Vortex IQ Nerve Centre

Average Transaction is one of hundreds of KPI pulses Vortex IQ tracks across Helcim and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.